There Is No Wasted Content

Chris Brogan is a friend and someone who has a lot of ideas to share.

I follow him on all channels because I enjoy seeing photos of him playing with his kids, seeing what products he is loving these days and reading what is on his mind.

But today in his post he set me off.

He writes:

And Never Waste Content Without Offering an ‘Ask’ of Some Kind

If you’re not putting some kind of potential hook to future business into your efforts, you’re not content marketing. You’re writing. And that’s great. Bu...