Not All Likes are Created Equal

I’ve been doing a social media push these past couple of weeks to promote One Cobble and Hold on to Your Horses. I should probably call it a social media creep, because I’m reluctant to be pushy. So much so, that my sister, who was watching for announcements and information, did not see any. She suggested I might want to increase the volume just a little to get any results.

My reluctance stems from a belief that merely collecting Likes or followers is not inherently beneficial. The person who is excited and interested in Hold Horses will click Like, watch for updates, and be a willing supporter of the sequel. Someone who has just clicked Like in order to enter a contest or win a freebie will probably evaporate when the time comes to support the sequel. I could be wrong about that. It could be that once people show up, they’ll stay and become engaged. I just feel better about hawking my wares if I believe I’m talking to an audience who wants to hear about them. I’m not trying to inflate the number of Likes on the Hold Horses page, I’m trying to use the number of Likes to gauge interest in a sequel. That effort will fail if I use contests or giveaways to artificially inflate the number of Likes. this article is most talking about how buying likes leads to false search data, but it also supports what I’m saying. Spending money and effort to acquire Likes or followers is wasted. Instead I must focus on creating compelling content and use social media to help people become aware that the content is available. Good content + awareness = a growing group of people interested in new projects.

So I’m working hard to be content with a slow-growth model of building fanbase. Yes I get impatient. Yes sometimes I feel like I’m tap dancing to an empty theater or an unresponsive crowd. But I’m still pretty convinced that this is the right way for me to approach social media. I just hope I can build up enough momentum to support the sequel I want to do.

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