Conversational Layering

In sales, having a good strategy is no longer enough to be successful. Your strategy must also be consistent and repeatable. Simply put, you need a good recipe.

At the risk of overstating the obvious, let's suppose you enjoyed cooking and you wanted to make a delicious cake. Then, you would need a good recipe. A bad recipe would likely produce an unsatisfactory result.

Be aware that a "recipe" actually consists of two component parts. The first part is an ingredients list, right? I mean, to...