NEW: QBS Positioning Assessment

How can you succeed in winning a sale when it's a virtual tie? That's the new challenge facing companies in an increasingly competitive business marketplace. The answer is recalibrating the way your company's value proposition is being positioned.

If your company already enjoys a huge product advantage, you may not even need to think about sales strategy. It's more likely, however, that your value proposition sounds surprisingly similar to other competitive offerings, in which case, how your ...