The Psychology Behind a Failed Startup Mind

I see it a lot — entrepreneurs don’t like to talk about their startup failures. It becomes even more evident when an entrepreneur pitches me for money.

“Have you ever failed?” I ask entrepreneurs during the investment pitch. There's typically a long silence, followed by a hesitant response.

“Ugh … yeah.”

How each entrepreneur answers my failure question tells me something about the psychology of their entrepreneur mind. I have never met a successful entrepreneur that liked failure. I have never...