Website Hits, Visitors, and the Inaccuracies of Hit Counters

What’s the difference between hits and visits? And are hit counters accurate?

Hits refer to the number of files that can be downloaded from a page. If a page has nine images, it counts as ten hits including the actual page view.

Visits refer to the actual number of pages viewed.

Both numbers can be inaccurate. Visits can be inaccurate as they count your own visits (even when editing your site) or page reloads. Hits can be inaccurate as they reflect a web browser’s requests for a file from you...