When a freelancer changes the game

Often, businesses hire freelancers (writers, photographers, process consultants, trainers) to solve a specific problem for the lowest possible cost. And a good freelancer at the right price is often the right approach.

Sometimes, though, you spend more and get something great. You seek out and find a linchpin who combines inspiration and professionalism and initiative and pushes back on your quest for average. When you interact with someone like that, you might pay more but you get far more...