Startupmentals: When Making a Sale, Don’t Get Too Personal

I can’t make up this entrepreneur story even if I tried. Some years ago, I was involved in a business sales transaction that was beyond strange. It was a large commodity deal. In order to close this deal, three of us, semi-quasi business partners (for this particular transaction), drove an hour to the meeting. It was a sight to see. All of us were wearing our business suits, driving in a huge Bubba-like truck that one of the partners owned. I even wore my Armani suit, that’s how big of a deal...