Gathering Blurbs

I've had a dozen novels published to date, but everyone of them has been a tie-in. That means that the marketing for them has mostly on the strength of the brand to which the novel is tied. With my upcoming Guild Wars 2: Ghosts of Ascalon novel, for instance, Simon & Shuster is betting that the players who have ponied up for six million copies of the original game and its expansions are going to be interested in the book.

Original novels like Amortals and Vegas Knights, though, stand on their ...