Every company envies the buzz that accompanies new products released by Apple. How do they do it, time and again? One secret to their product launch success is secrecy itself. When details do leak about new Apple products, they are often false--and you never see a major Apple product leak the way Microsoft's
Courier
tablet did last year.
But now, for the first time, sketchy details of the non-disclosure agreements that the company insists on its
partners signing, are emerging. And it...
Published on March 19, 2010 09:12