Everyone Should Start an Online Business (or How You Can Your Own Patron)
Most people I talk to are at least a little curious (and sometimes equally skeptical) about the idea of starting an online business. But they don’t know where to go from there.
Photo Credit: Stuck in Customs via Compfight cc
For the longest time, I avoided this whole world, because it sounded sketchy (and a lot of what I was seeing was). But here’s what I learned about making money online:
You don’t have to crowd your website with ugly ads.
You don’t have to turn into a used car salesman with slicked-back, greasy hair, hawking useless products at people who don’t want them.
You don’t have to spam people to death and sell your soul to the Devil (promise).
Does this sound like you?
I have a missionary friend (many, in fact) who doesn’t make enough money to save up in case of an emergency. If she ever gets in a minor car accident, her life will be very, very difficult. Scary.
My younger sister just graduated from college and is having trouble entering a crowded market that’s downsizing. What’s she supposed to do?
My wife and I know a couple who’s adopting a kid from Uganda (which is expensive) and are trying to find ways to make some side income online to help supplement their income.
And of course, I have a TON of writer and artist friends who are working a day job while waiting to be picked to publish a book or hired to pursue their dream… some day.
What are these people supposed to do? Start an online business.
Why an online business?
Three reasons: It’s cheap, it’s simple, and it’s profitable.
Look, I’m not going to tell you that starting a business is easy — it’s not. But it’s easier than it’s ever been before.
In the old days, if you wanted to be an entrepreneur (which literally means “risk-taker”), you had to take a lot of risks. You’d have to get some real estate (even if it meant renting an office), raise some capital (i.e. go into debt), hire a bunch of staff, and hope for the best.
In the old days, I never would’ve wanted to start a business. I never would’ve been able to do it. But the reality is you can start up a business for around $100 (just ask Chris Guillebeau).
What it really costs
If you want to start an online business, here’s what it’ll cost you:
$10/year to buy a domain name (e.g. goinswriter.com)
$5/month for web hosting
$0 to download WordPress (website-building software)
$0 to install a free design theme for your blog/website
$5/month for an online shopping cart (to sell stuff)
$0 to accept purchases through Paypal
$0 to start an email newsletter
If my math is correct, that’s around $130 — for the year. My dad runs a hole-in-the-wall restaurant with dirt-cheap rent, and he pays over 20 times that (not as much as it sounds).
So basically, all you have to do is make a hundred bucks and the rest is almost pure profit. No investors, no debt, no problem. Really, all it takes is some time and energy. (Caveat: Yes, as you grow and scale the expenses can rack up, but so will the revenue. The point is it’s VERY cheap to start.)
“But I’m an artist…”
Right. You’re an artist. Like Hemingway. Like da Vinci. Like thousands who have come before you… and starved. Unless they had a patron. Someone who would pay their bills so they could create their art.
But here’s the thing: There are no more patrons. Not really. No one’s going to give you a heap of money for your genius. No publisher is going to buy your manuscript for a million dollars. It’s not going to happen.
That patron? It’s going to have to be you. And the best part is we live in an age when this has never been easier. Yes, easy. Compared to the Renaissance and the Roaring Twenties and even the late 80s when publishers were doling out six-figure advances to first-time authors, it’s easy to finance your own calling.
It will take work and cost you time, but it is possible (and quite cheap as I illustrate above). Frankly, anyone who wants to do this, who’s thinking about it or dreaming about it, can do it. And that, as per usual, is the really scary part.
Because now it’s up to you.
If this idea of launching an online business is compelling to you, check out the live replay of the webinar I did with Danny Iny yesterday. It’ll be playing Jan. 19, 2013 at 3pm EST. Click here to register for free.
Have you ever thought of launching an online business? What’s stopped you? Share in the comments.
