Your Website

You wrote the book, you edited it, re-edited it, spent countless hours tying the loose ends of your masterpiece, only to have it misrepresented by a poorly-designed website.

Your website is your "virtual business card". It will not only showcase who you are, but it will also represent the excellence of your work.

Often times, I stumble upon websites that do little to the author's visual representation. Website crowded with fonts that are too small, useless text, bad graphics, 11234356675443 different colors.

We as authors have to see ourselves and our books as a thriving business that needs to be represented well in this industry.

One's visual identity is the hook to attract fans, customers, etc. I am sure most of us get extra excited about new releases when we see posters, ads, commercials, etc.

When speaking to a designer about your website, have in mind these simple steps:

1) What will entice my readers?
2) Is my website easy to navigate?
3) Is my website engaging?
4) Is my contact info visible?
5) Does it look professional?

Follow these simple guidelines and you will have a successful website!

J.D.Netto


**J.D.Netto is also a graphic designer. For portfolio reviews, go to http://www.jdnetto.com

The Whispers of the Fallen