Ideas vs. Execution

Everywhere you turn, there is tons of talk from people telling others what they should be doing in Social Media. Then, there are those that are just doing it.

Cutting through the hyperbole is not easy. Just the other week, I was communicating with a peer who owns a Digital Marketing agency, and they were recounting an incident where they were meeting with a client along with one of the client's traditional agencies (not the general brand/advertising agency, but a niche within the marketing s...