Positioning Yourself & Your Work

In 1972, two guys name Al Ries and Jack Trout collaborated on a series of articles for Advertising Age. The articles were about positioning: positioning a company or a brand in advertising. Now, 41 years later, the term “positioning” still holds true and is a buzzword among media creatives. The question? How can we get a consumer to pay attention to us in this, as Ries and Trout call it, a highly “over-communicated society.” Their question is even more viable [...]