What Do Michael Dukakis, British Knights, and Hoboken Have in Common?

According to a new Web site, Gowalla is the Crystal Pepsi (or Betamax...or Hydrox Cookies) of the location-based social media applications, which include the more-hyped foursquare. The check-in rivals clashed yet again at this year's SXSW. This site was created by Attention Media, a social
marketing agency, who understand that if you really feel strongly about something, the only way to truly express it is to create a single-serving Web site--in fact, they even have a post on their blog...