More Plaintiffs Allege Extortion in Yelp Lawsuit

The legal pressure on Yelp is mounting: New plaintiffs have joined the case which alleges the social media review site offered to remove bad customer reviews of a business if that business bought advertising space on Yelp itself.

One of the new complainants, Chicago Bleeding Heart Bakery, alleges that Yelp made a direct offer to demote any bad user reviews to the end of the Yelp listing for the business. A Yelp sales representative also offered to personally delete any reviews the bakery's...