Why Tackling Obesity NOW Is A Smart Strategy For Coke

Consumers want what they want. How often have we heard this used as a defense for selling just about anything, whether it is good for people or not? The fact is, people like unhealthy products – and they get angry when anyone tries to deny them the chance to buy them. This is particularly true in America, where New York Mayor Bloomberg’s call for a ban on sales of super-sized portions of soda last year was met with all sorts of criticism and negativity before being ultimately approved. This “...