Internet Browsing and TV Watching: A Match Made in Distraction Heaven

Nielsen conducted a survey recently to find out who exactly is going online while watching major TV events like the Oscars or Super Bowl--and discovered what those people are doing online in the first place.

Simultaneous web surfers and TV watchers are getting more and more common: viewership for major TV events may change, but simultaneous web use is consistently going up. In 2009, 12.8% of Super Bowl viewers and 8.7% of Oscar viewers browsed the internet, but in 2010, that number shot up to...