Business Model Pricing Strategy: Freemium vs. Lowmium

Before I launch any startup or product, I spend a considerable amount of time playing out the business model. From what I have seen as a venture capitalist, I believe that 50% of the entrepreneurs out there lack the knowledge or even worse, find the time to roll up their sleeves and dig into their business model from every angle.

I usually like to do my business modeling on a white board because it is easier to see all the modeling blocks — it’s kind of like when an artist paints on large canv...