5 Ways Netflix Could Have Avoided an Ugly User Backlash

Netflix offers a case study in how not to implement a major redesign. Here's what you can learn from their mistakes.

A couple weeks ago, Netflix quietly rolled out a redesign of its website that included some much-needed improvements in the user interface, such as streamlined movie listings and easier-to-browse categories. But it wasn't long before things got very, very ugly. In the post announcing the changes, 567 subscribers weighed in, calling the company everything from stupid to...