Google Predicts Mobile Ad Rates Will Top PC Ad Rates, Will Make Bank Either Way

In a briefing, Google Engineering Vice President Vic Gundotra sounded off on the importance of mobile to Google's future success, saying "Google has bet big on mobile." And when Google bets big, you can bet advertisements are somehow involved.

Ad rates for mobiles are still far less per click than on a full PC, and the total revenues of these different ad streams backs that up (check out our infographic for an overview of ad revenues). But mobile ad rates are skyrocketing, thanks to...