A Note on Indie Ebook Pricing

I know everyone goes around in circles about this. Is $0.99 too cheap? Is $2.99?  How expensive is too expensive?  The way I see it, ebook pricing for the indie writer can be looked at two different ways--marketing and length.

Marketing
It's a good idea to have a cheap or free story available, even several.  I have three free stories listed on my site at all times. One m/f, one m/m, and one f/f.  Two of the three I consider too short to comfortably sell for a dollar, and one was a good example of pure m/m sex. It gives potential readers a chance to decide if they like my writing style without losing any money in the deal.

I've read a lot of bad free books, and if I'd paid for them I probably would have stopped reading indie books altogether.  It's hard for a reader to know if they're getting good quality, especially since even professional publishing companies publish drivel like Twilight and 50 Shades.  When it's free there is no risk.

As a struggling artist whose skills and training outside of writing and literature are service oriented, I don't like to spend money on something that isn't worth it.  Most of my money goes towards things like food and rent. I rarely buy books new, implement my public library, and download ebooks when they are offered for free. When I like them, I buy more.  Poor people buy books. They need the distraction.  Give them a reason to buy yours.

If you are writing a series I think it's a great idea to have a free short story that is either stand alone or a prequel, and then offer the first book for 99 cents.  If your plot is good and it is well-written you can pretty much assure more book sales at a higher price from the following installments.

Length
A few months ago I bought three novelettes from a fairly popular indie writer.  The first story was free and it pulled me in. The second one was $1.49 and it was equally awesome. The third one was $2.99 and I almost didn't buy it. That's a lot of money for a novelette. I read a free short story by another writer and was excited to read more of her work, but she was selling all of her shorts for $2.99 and I decided not to buy.

Whenever I see a short story marked at $2.99 I cringe, and a lot of the reviewers do too. "I didn't realize how short it was" is a common complaint and cause for low ratings. Why spend so much for 5,000 words when so many people are selling full-length novels at that price?

So what makes a short story and what makes a novel?  It is not definitive.  Every writer will give you a different number.  These are the numbers I'm comfortable with.

Flash Fiction: < 1,000 words
Short: 1k to 8k words
Novelette: 8k to 17k words
Novella: 17k to 50k words
Novel: 50k words and up

I think it's near criminal to charge for stand-alone flash fiction. Who wants to spend a dollar for six minutes of their time?  I really have a hard time paying $2.99 for less than novella length.  I figure novelettes should fall into the $1.50 to $2.50 range.

"Drain me Dry" is on the line between a short and a novelette, so I priced it at 99 cents. It's sequel, "Addicted to the Bite" (to be released mid-month) is almost 13k.  I plan on pricing it at $1.50.  I hope that the more I write about my main characters, Jamie-boy and Damian, the longer the pieces will get and the more I can charge, but I plan on always pricing in accordance to length. 50k is worth $2.99.  75k might be worth $3.50 or $4.00.

In the end, it comes down to readers.  If I wanted to make money writing I would have given up long ago.  I hope to make money writing, but what I really want is readers. I used to write fanfic just for the praise.  In the past I've written several online serials on a donations-if-you-feel-like-it platform.  I want my stories to be read by as many people as possible, so I plan to always keep my prices reasonable, especially for poor people like myself.
 •  0 comments  •  flag
Share on Twitter
Published on January 07, 2013 14:11
No comments have been added yet.