Being First

That isn’t Neil Armstrong. That isn’t Buzz Aldrin. It’s Harrison Schmitt, the 12th and last man to walk on the moon. Very few people probably know who he is, despite doing something as amazing as walking on the moon.

It seems as though people have a blindness to incredible things unless:

It’s the first time someone has done it.
The person/company becomes the best at it.

Apple didn’t invent the first iPod. Google wasn’t the first search engine. Roger Bannister wasn’t the first person to run a mile...