User engagement doesn't happen overnight

Its one thing to charge someone with growing your membership, but quite another to truly understand what it is you're asking.

No one can effectively grow and maintain a community without the resources to make it happen.

What are those resources you might ask?

Well, the most important is time. They need time to nurture the community, seed it with content, create discussions, build relationships and interact with the masses.

But wait!

They can't do any of that if they don't know what the users...