It's not enough to just be working with Social Media for most brands, they're also looking to build community... but then what?
It's a fair question. The net result for many of the bigger brands is a thought that somehow links a vibrant community to loyalty and spending (hopefully beyond reason). If that is, indeed, the reason that many brands are interested in Social Media Marketing and in building an online community, then what happens after all of this works out? What if you have as many ...
Published on March 11, 2010 19:04