A Cheat Sheet to Help You Conquer Social Media

Marketeers who are still a little unsure about charting their path through the choppy waters of Facebook, Twitter and LinkedIn could do worse than check out this handy little guide to making social media work for them. The CMO's guide to the social landscape, created for CMO.com by client 97th Floor, takes all the major social media sites in the U.S. and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs. (For the...