Gift That Should Keep On Being Given?

To re-gift, or not to re-gift? This study takes a business-like approach to the question:

“The Gifts We Keep on Giving: Documenting and Destigmatizing the Regifting Taboo,” Gabrielle S. Adams (London Business School), Francis J. Flynn, (Stanford Graduate School of Business), Michael I. Norton [pictured here], (Harvard Business School), In press, Psychological Science.

(Thanks to investigator Carmen Nobel for bringing this to our attention.)