Finally, an online retailer with something for everyone
With Yiftee, online gift-giving goes local.
FORTUNE — Had it with the gift card epidemic? In search of something truly personal this holiday season? A new startup, Yiftee.com (a mashup of nifty and gift) is here to help.
Founded by Stanford-affiliated entrepreneurs Donna Novitsky and Lori Laub, both of whom have launched several successful businesses, the online platform lets you give a friend a gift from a small local store—say, a peppermint latte from your favorite café or a spinning class at the gym down the street—without having to go through the hassle of contacting the proprietor and having them take your credit card info.
A new way to gift for the holiday season and perhaps also to help out disaster survivors.
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