In recent years, it's become clear that much of our individual behavior depends on the dynamics of our social network. It doesn't matter if we're talking about obesity or happiness: they all flow through other people, like a virus or a meme. Last year, I profiled James Fowler and Nicholas Christakis in Wired, who have conducted several fascinating studies that demonstrate the power of social networks:
There's something strange about watching life unfold as a social network. It's easy to...
Published on March 09, 2010 08:41