iPad Ad Features $8 to $15 E-Books

Along with a glimpse of Apple CEO Steve Jobs attending Sunday's Oscars, viewers may also have seen the first public shots fired in the ebook pricing wars between the Cupertino, Calif. company and online retail goliath Amazon. The 30-second commercial included several best-sellers appearing on the iPad's iBookstore and at prices spanning $7.99 to $14.99.
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