who are me?

I like me.

And granted, Me is a dynamic, ever changing, every improving concept. So I like the Me right now. It's got a vintage flavor, but also a hint of high-tech herio wiht a dash of spice and style. And funny. And immodest to a fault. And not bad looking.

I think people should like their Me more. 

I spend a very large quantity of time focused on building a brand, a voice, an outward-facing persona for my clients. There's  a lot of chatter about 'how we're connecting with the community" or "how we're facing the public" or "how we're being percieved" or "who we're reaching with our marketing language." There isn't so much chatter about "What's our Me? Who are ME?"

And aside from sounding like a native from a bad movie, that's a pretty big question to ask yourself. If you're trying to develop a marketing strategy—or just trying to promote yourself as  musician, a novelist, a blogger, or whatever—the focus is almost always on what you're going to say to the community. But you can't figure that steamy little nugget out until you know what you're saying to yourself.

What's the story you're telling yourself in the mirror or in the board room or in the team meeting? It needs to be a good one, because it needs to be the reserve fuel you fall back on when all other motive force is depleted. 

I like me—my style, my sense of humor, my conscious effort to create value, my conscious decision to help people any way I can—and that Me fuels my brand. It lets me define the cues I'm giving to THOSE WHO WATCH, THOSE WHO READ. 

There will be folks who disagree with this next statement, and I can understand why ... but life is marketing. Every moment of the day is an opportunity to improve your message, to bring more value, to boost your brand. Start with Point Zero. Define your Me. Then go out and make a difference in the world with it.