How to Blog to Sell Books

Building a blog following can be an effective book selling tool. However, although most authors have blogs, many use them simply to list information about their books. Whilst promotional posts are useful to existing readers, they are unlikely to help draw in new ones. In order to attract a following, you need to post a variety of engaging content. Once you've got readers' attention, you can drop in the odd 'Buy my book' post from time to time, with effective results.

Content Ideas

Here are some...