EXODUS, second edition - why and how?

First of all, EXODUS, second edition is now avaliable on Amazon, having gone through a thorough edit. It's still no bestseller, but in indie publishing it's the "long tail" that counts (Sales in the long term, basically. And yes, I'll come back to the "why indie" part, as I guess a few of you are wondering about that). Having said that, in the days since it first went live, which is about a week, it has sold about the same as the first edition did in almost a year. If that says anything...