How important is a book cover?

You will probably agree when I say that in today's generation, we buy what we see. Visuals are such an important part of a successful marketing campaign. Many books may have great content, but if their visuals are poorly designed, they will hardly succeed.

When you walk inside a bookstore, or even as we are browsing on your favorite e-reader, it is amazing how some covers immediately call our attention. When creating a book cover, we must always ask ourselves: 'is the cover standing out?'

Among all other books on the shelves, what makes a particular book different is the cover design. The cover is the "hook" we use in order to attract the "fish".

Make sure your designer understands your vision for your book, knows the industry, and is ready to bring the book's idea to life.

A successful and attractive cover can be a very powerful marketing tool.

J.D.Netto

J.D.Netto