Why SEO Is Important for Each of Your Franchises
Many very successful companies branch out by creating franchises, and rightfully so. Creating a franchise is a great way to help grow your company to different locations and get more people involved in production. What all companies need to realize, however, is that each individual franchise has its own particular needs. Although you may have one national advertising budget, the money needs to be dispersed amongst each franchise as not necessarily the company as a whole. One of the biggest areas that companies often forget is SEO and the importance of SEO for each franchise.
Why SEO Services Are Needed for All of Your Franchises
If you own many different franchises, it can be tough to know where you should spend your budget. Advertising is one of the trickiest aspects to franchise ownership because you’re working with one company and multiple different stores. It might make sense to use all of your resources to promote the company as a whole, but SEO is one area where each franchise needs its own resources. The reason: local search.
For those who are unfamiliar, local search is one of the ways that Google makes sure all search results are tailored and relevant to users. Therefore, each one of your individual franchises should have its own SEO campaign so that the website is tailored specifically to those local users; thus helping your website rank in the local results—easier to rank well for—as opposed to other Google results—more competition.
How Local Search Optimization SEO Will Help Your Franchises
If each of your franchises has its own budget for SEO, there are a few things that can happen to help you rank well:
Google+. The connections you make on Google+ are not incredibly important when it comes to local search. If your franchise can connect with local customers through Google+, you’ll have a better chance of ranking on their search engine results pages (SERPs).
Targeted Content and Keywords. Google always wants the most relevant content to show up at the top of a user’s SERP, and having an SEO budget for each of your franchises can really make this happen. You can do research based on the area and the competition in that area to target specific, tailored keywords. This will help you rank well for all of your franchises because you have the write keywords and data, and thus it will help you bring in customers from all over.
Specific Data. Having data for each individual franchise will only help you improve. If you have one huge number for all of your different franchises you’re not getting the big picture. For example, you might make a layout change that worked well for one of your franchises for whatever reason (competition, audience, etc.). As a side note, it’s always better to work with a smaller pool of data than make assumptions about your large numbers.
Knowing that you need SEO for franchises is crucial. It helps to hire an SEO agency or in-house expert to work on each of these campaigns. You will most likely want to hire more than one person or agency to help get you started, but they should work together to help make sure that the message of your company is remaining consistent throughout. Other than that, it’s OK to have a different data for each franchise (in fact, you should!).
Do you spread your national advertising budget out across all of your different franchises? How do you make this work for you? Let us know your thoughts in the comments below.
Photo Credit: reterepins.com
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