No disrespect, but some might say that launching your book by wrapping a copy in cloth and tying it with flax then throwing it in the sea is a bit of a gimmick to get attention, given how many books are published these days and compete for promotional advantage.
Such a launch event (reported in the NZ Catholic, December 2-15, 2012) was said to be following a Maori ritual – whakatere ki tai – a “launching at sea”, a “sending forth of the first fruit” of the author’s pen.
Fair enough.
Since my next novel (to be published in 2013) has a background of forest conservation maybe I should get myself photographed throwing a copy up in a tree.
It’s great how one author’s creativity can inspire another.