Green Groups Capture Hollywood's Attention With Avatar Sands Ad

One of the reasons why Avatar has been such a success (besides the mind-numbingly beautiful scenery) is that it has a simple story. The David versus Goliath plot can--and has already been--applied to situations around the world by activist groups eager to hitch their wagon to the blockbuster film. But the latest campaign by environmental groups including the Sierra Club, Greenpeace, and Earthworks might be the most effective. The organizations have teamed up to purchase a full-page ad in...