And the Oscar for Best Supporting Technology Product Placement Goes to...Apple!

The Awl put together a great piece examining the popularity of Apple products in film. Not editors, effects specialists, composers, or photographers using Apple products, or even celebrities owning iPhones--but the insane frequency with which Apple shows up in movies, without it being official product placement. It's nuts.

Some of the key facts: of the 44 movies that ranked number one at the box office for at least one weekend this year, 18 of them (over 40%) featured an Apple product. Apple...