The world’s leading global communication and measurement company, Nielsen, just released their newest report,State of the Media: The Social Media Report 2012.While the continued growth of social media is no surprise, there are several new trends that you should be aware of.
First, there is the idea of “the global living room” or “social tv.” TV-watching has transformed into a new immediate and shared experience. Over 33% of Twitter users actively tweet about TV-related content, making it a sha...
Published on December 05, 2012 15:51