Voodoo Doughnut: Getting Noticed in a Crowded Market

If you're curious, check out Voodoo Doughnut and Zipcar--both businesses have managed to stand out brilliantly in crowded, mature marketplaces. My favorite book on the topic of standing out is Seth Godin's Purple Cow--it's a must-read. (Until Amazon delivers it, read the excerpt.) If you're concerned about standing out personally (as in a job interview or college essay) rather than organizationally, check out a podcast I recorded about "Making You Stick." (I know, the title is unfortunate....