Web Analytics Tools to Measure Your Social Media Program

When it comes to their social-media efforts, companies are chucking a lot of pasta at the wall, hoping some of it will stick.

The long Phase One in the emergence of social media, say 1999 to 2006, was a period of social networking for people, not companies. From the founding of Napster (1999), Friendster (2002), MySpace (2003), Facebook (2003), Second Life (2003), Flickr (2004), and Twitter (2006), social networking was principally a landscape for people to connect and communicate with ...