Does Marketing Your Business on Facebook Increase your Slice of the Cake?

So, you've got your own business and you wonder whether promoting it on social media is worth its while, or just a waste of time. Utpal M. Dholakia, associate professor of marketing at Rice University's Jones Graduate School of Business is probably the best-placed person to answer that question. He set up a Facebook page for Dessert Gallery, a popular café in Houston, and found customers way more eager to respond when social media became part of a marketing campaign.

Before creating...