5 reasons for independent publishers to have their own writing blog

If you’re into independent publishing in any meaningful, it is more than likely to be worth you having your own writing blog. That blog could be on almost anything related to your writing, from the process of publishing to the projects you’re currently working on. Whatever you decide, it can be a hugely useful tool to have. Here are five reasons why.

Build readership

Probably one of the most obvious reasons for having your own writing blog is that it can be a good way to build your readership. Of course, this doesn’t happen overnight; it can take a long time and serious commitment to your blog (and independent publishing), but the rewards are more than worth it.

Develop writing skill

A blog is also a good place for you to develop your writing skills and techniques. This is particularly true if you find yourself in a stretch between projects where most of your time is spent on the publishing side of things rather than the writing side. Your blog gives you an opportunity to carry on writing no matter what and it can be a great place to explore new ideas.

Hone expertise and goals

You can also use your blog to develop your writing goals and your expertise. Even if you don’t know much about independent publishing when you start your blog, as you go along, you’ll undoubtedly learn much more – and your own insights will add a touch of personal style to proceedings.

Build author platform

As well as building readership, a writing blog can also help you build your author platform more generally. It can be a good place to promote your work and also to link to other platforms that you have, such as your social media presence.

Network with others

Finally, a good blog can be a brilliant networking tool. It can lead to guest blogging opportunities, as well as connections with people with influence and impact. Again, this is something that takes time to build up, but it is definitely worth putting the time and effort in to make sure you make your writing blog as good as it can possibly be.