What Are You Doing Today?

In 2005 a friend of mine published a book based on her years of covering HIV/AIDS across the African continent. The book had a big fancy publisher, was translated into many languages, and my friend went on a whirlwind tour to promote it. I remember talking to her about the tour and her telling me that in some countries the book got almost no attention. The publicist explained that editors felt that HIV/AIDS was played out as a media story. That people were tired of hearing about it.

HIV fatig...