How to Effectively Use Facebook Fan Pages and Facebook Ads

Facebook fan pages (not the same as your Facebook profile) offer powerful opportunities to promote your brand, book or business – IF you know how to effectively use these opportunities.

And it's important to understand these opportunities BEFORE you create your Facebook fan page for your business. And here's one important reason why:

I received an email from a friend asking me to become a fan of her page. I looked at the title of her page and realized that she's missed out on a major...