Do you think Yoda has something to do with this?

We were intrigued to see that Most Likely You Go Your Way and I'll Go Mine ranks #329 on the Tower Books list of bestselling books in the category of "Fairy Tales, Folkore & Mythology." While we find this absolutely thrilling, we are confused given the books actual themes, content and characters. We are thinking that this might have something to do with Yoda's sage albeit minimalist presence throughout the story, but we must admit we are not quite sure. Maybe you know the reason for this though,