Making Marketing Matter

Marketers are just scumbags. Sound familiar? Do you think that's a fair assessment?

Let's be honest, the art of marketing started with a bunch of people in a room trying to figure out how to say something great about a product or service that was probably just mediocre (or even sub-par). As the industry evolved, grew and adapted to newer forms of media and advertising, that whole process seemed to have magnified.

Because of this, it should come as no surprise that everyday people simply...