Did Monocle Magazine Just Fund Its Hong Kong Bureau With Bag Sales? Totes!

Monocle


Monocle magazine, Tyler Brulé's style magazine is planning to open up a new bureau in Hong Kong, funded by the sale of bags. The three-year-old publication, which totes (ah-hah!) itself as the foppish offspring of Wallpaper* and The Economist, has flogged 8,000 bags from its two media outlets--one in London, the other in Los Angeles--has also bagged itself (oh dear) a weekly 30-minute TV slot on BBC World News.


The magazine, which flogs $1,425 branded BlackBerries alongside $30 CDs on its...

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Published on March 01, 2010 10:49
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