Print Is Dead, Long Live Print: Digital Magazines Have Publishers in a Spin

Time Inc, Hearst, Condé Nast, Wenner Media and Meredith magazine publishers have banded together to promote their print editions in a "power of print" ad campaign. But let's do the Time Warp again, and remember digital mags really are the future.

The "power of print" campaign is due to be announced today, and it cost some $90 million and constitutes 1,400 ad pages. What may be the major placement is a two-pager featuring Michael Phelps, with the tag line, "We surf the Internet, we swim in...