Measuring ROI (Return on Investment)

Traditional marketing mediums like television, print advertising, billboards, etc. provide very little in terms ofdata to measure your return on investment.

Though 10,000 cars might drive by a sign each day, how many pay attention? How many care? And even if it results in a new customer, how is that measured? Just because a tv or radio station broadcasts to 3 million residents, how many are listening at the exact moment your ad is on?

With most online marketing, you can see how many people clic...